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How to Do Critical Discourse Analysis: A Multimodal Introduction
David Machin, Andrea Mayr你有多喜歡這本書?
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Using a multimodal approach –graphic, vocal, written – How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.
年:
2012
出版商:
SAGE Publications Ltd
語言:
english
頁數:
240
ISBN 10:
0857028928
ISBN 13:
9780857028921
文件:
PDF, 2.28 MB
你的標籤:
IPFS:
CID , CID Blake2b
english, 2012
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