Marketing Health Services, Second Edition
Richard K. Thomas
Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches.
類別:
年:
2009
版本:
Second Edition
語言:
english
頁數:
495
ISBN 10:
156793336X
ISBN 13:
9781567933369
文件:
PDF, 2.25 MB
IPFS:
,
english, 2009